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Social Media Community Spec I

Dallas, Texas

As a member of the MoneyGram team, you’ll work on a variety of engaging and innovative projects that positively impact millions of lives every day. We provide each of our teams very marketable experience working in a global environment while also empowering everyone to give back and make a difference in our local communities.

You will experience a start-up culture as we continue to push the limits of digital technology but also be able to learn how we leverage our decades of experience in FinTech to deliver industry leading experiences at every interaction with our customers.

  • Team Culture
  • Travel: No
  • Advancement Opportunities: Yes
  • Glassdoor Rating

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Success Profile

What are the qualifications that will help you achieve success at MoneyGram?

  • Accountable
  • Communicator
  • Growth Mindset
  • Digital savvy
  • Organized
  • Problem-solver

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  • “I love the opportunity that this role provides to help people in a meaningful way.”

    -Cody, Social Media and Executive Escalations Lead
  • “Culture is everything. I’ve experienced relentless support from colleagues. When someone asks a question, others are willing to pause what they’re doing, and help. At MoneyGram, I’ve learned that true leaders are those who empower others!”

    -Lauren, Corporate Strategy Associate

Benefits

  • Paid Time Off

  • Paid Maternity Leave

  • Employee Assistance Program

  • Tuition Reimbursement

  • Money Transfer Fee Reimbursement

  • Community Service Days

  • Business Travel Accident Insurance

  • Insurance Coverage

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MoneyGram supports ongoing professional development through continued education and on-the-job experience.

Responsibilities

Job ID 20010576 Date posted Jul. 27, 2020 Primary Location Dallas-Texas-United States of America


Job Summary


The Social Media Community Specialist I will assist in managing the organizations social media accounts by implementing strategies and tactics that will help grow, engage and retain customers, and convert them into customers leads. This individual will also help lead the global strategy and implement MoneyGram’s social media program, driving customer engagement and acquisition through social channels.

This individual will be responsible for delivering responsive, accurate and courteous engagement across multiple social media platforms. The person in this role will work to grow the MoneyGram social media community, drive awareness and communicate the brand story online.

An integral part of this position takes place in online conversations by proactively communicating and building strong relationships with followers, customers, stakeholders, thought leaders, and employees via social media. The SM Community Specialist knows how to choose the right words for authentic stories that resonate with our community.

The Social Media Community Specialist I exemplifies the brand pillars, voice, and personality. This person will work with internal stakeholders to protect the online reputation of the company.


Primary Responsibilities

  • Accountable for monitoring, listening, initiating and responding to social media conversations about our organization and industry from existing customers, followers, and new audiences.
  • Creates and publishes social media content across all platforms (IG, FB, Twitter, LinkedIn, YouTube).
  • Analyzes channel engagement and sentiment through listening tools and report on performance metrics with clear, actionable insights on a weekly basis.
  • Works closely with social customer care team to coordinate and streamline responses outside of team responsibilities.
  • Identify brand advocates and encourage them to share positive conversation and success stories online.
  • Discover and identify trending topics and conversation that can be leveraged to drive social media and blog content for both the company and executives.
  • Stays up to date with new social media community management trends, tools and strategies, identifying and executing innovative content to drive brand awareness, sales and continue MoneyGram leadership in digital and social media space -IG Live, Filters, etc.
  • Coordinates with internal and external communications to ensure brand voice and consistency.
  • Works with Social Media to refine process including workflows, queues, scripting escalation and resolution.
  • Innovates new ways to delight and grow the MoneyGram community.
  • Generates insight into community performance and provide recommendations to improve.


Education

  • Bachelor’s Degree preferred, in Business, Marketing, Communications or related degree or relevant work experience.


Experience

  • 1-2 years working in a social media role preferably directly employed by a large or highly regulated company.


Essential Skills

  • Excellent writing, communications and grammar skills.
  • Deep understanding of all social media platforms and best practices, specifically for LinkedIn and Twitter.
  • Has previous customer service experience.
  • A passion for social media, community building and engaging with audiences.
  • Familiarity with basic content creation and editing tools as well as social media publishing and analytics tools.
  • Strategic thinker and problem solver with a competitive spirit and passions for results.
  • Data driven marketer with solid understanding of key social media metrics and experience measuring, analyzing and optimizing performance.
  • Confident platform expert who is well versed in current, relevant and industry innovations – the “latest and greatest”.
  • Proven self-starter with the ability to manage expectations and priorities.
  • Team player that has experience wearing multiple hats – strategic and tactical while operating in a high-energy, fast-paced environment.
  • Photography and video skills a plus.
  • Financial Services industry experience is a plus.
  • Bi-lingual in English and Spanish is a plus.

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