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Senior Salesforce Marketing Cloud Specialist

Frisco, Texas

As a member of MoneyGram’s IT team, you’ll work on a variety of engaging and innovative projects. We are a global company which provides very marketable experience working in a global environment, looking at the internationalization of working in the digital areas of the business, becoming exposed to managing risk/privacy, and adhering to GDPR and all global security guidelines. We operate with a scrum model, so our teams gain a strong understanding of the business, finance, and risk components related to their work. Working in Financial Technology offers the opportunity to broadly impact products that are used.

  • Job Type: Full-time
  • Level: Mid
  • Travel: No
  • Glassdoor rating

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What are the qualifications that will help you achieve success at MoneyGram?

  • Collaborative
  • Curious
  • Creative
  • Logical
  • Problem-solver
  • Results-driven

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  • Healthcare

    We offer competitive benefit packages that are specific to each country where we have employees.

  • 401(k) /
    Retirement Plans

    Excellent company match with immediate 100 percent vesting.

  • Paid Time Off

    Generous PTO with holiday pay.

  • Work/ Life Balance

    Our employees are the reason for our success, so we offer a healthy work-life balance.

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MoneyGram supports ongoing professional development through continued education and on-the-job experience.


Job ID 19010745 Date posted Sep. 03, 2019 Primary Location Frisco-Texas-United States of America

The Salesforce Marketing Cloud Specialist will be responsible for designing and implementing marketing campaigns in Marketing Cloud. Working closely with internal clients, cross-functional teams and vendors, the specialist will advise on, integrate and support deployment of email marketing creative. This includes implementing and coding responsive emails and may also include implementation of landing pages and response forms as part of ongoing and ad hoc campaigns. The successful candidate will have a proven track record with experience at an enterprise level and/or at an agency supporting major campaigns. Candidates should have experience and knowledge of email deliverability best practices, Journey Builder, Automation Studio, and deployment best practices. Candidate must have direct experience with Salesforce's Marketing Cloud (Exact Target); experience with AMP Script language and/or similar email delivery platforms is desired as well but not required. This position be a part of a Salesforce SCRUM team and report to an IT Dev Manager

Primary Responsibilities:

  • Engages with Product Owner, Business team, system users and business analysts to identify system enhancements and/or new applications to meet business needs.

  • Configures and manages Journeys and Automation Builder

  • Designs and maintains effective BU model, approval process, workflow, and access

  • Consults with Marketing Strategists and Salesforce systems engineers on Marketing Cloud technology

  • Actively contributes to the development of solutions and ideas that add value.

  • Leads the design, development and implementation of complex systems.

  • Provides accurate and timely input to Project Manager and Product Owner regarding status of technical tasks for self and team.

  • Effectively and actively plays the role of technical advisor for projects, providing advice on tools, process and design to others.

  • Shows initiative to initiate and actively facilitate meetings and issue resolution, involving the right individuals.

  • Ensures project goals make sense and overall development objectives are being met.

  • Serves as a contact person in support of more serious production problems/issues.

  • Designs and develops high quality, scalable and efficient solutions and products on schedule


  • Bachelor of Science in computer science or a related technical field, or equivalent combination of post-secondary education and work experience

Required Experience & Skills

  • 7+ years' experience in email campaign execution and/or related marketing and/or development experience, which could include a mix of architecture, design, and hands-on coding and hand-on use of Email Service Providers (ESPs)
  • Experience with one or more enterprise level ESPs.

  • Experience working in an Agile / Scrum methodology

  • Track record of designing and developing high quality, scalable and efficient solutions and products on schedule

  • Effective team leader on diverse and different teams

  • Demonstrated ability to effectively lead requirements gathering, design and development of complex systems

  • Strong leadership and mentoring skills

  • Knowledge of proper architectural disciplines

  • Ability to accurately identify root cause of technical problems

  • Strong project management skills

  • Excellent communication skills; verbal and written

  • Ability to adapt to change

  • Strong negotiation and/or influential skills

  • Ability to influence others to ensure that issues which have been raised are resolved

  • Excellent problem-solving skills

Desired Skills

  • AMPScript development
  • Familiarity with external data integrations


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  • Information Technology, Frisco, Texas, United StatesRemove