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Associate Creative Director

Job ID 19010485 Date posted 04/23/2019 Primary Location Makati-Manila-Philippines

The Associate Creative Director is responsible for creating the vision and concepts for marketing campaigns and will work closely with the regional marketing teams in various offices globally. He/She will lead in developing creative ideas and campaigns into fresh creative mindset by making them compelling, relevant, and engaging according to the target audience/ethnicity.

He/She will be the brand gate-keeper and approach each project with a strategic and innovative direction. Concurrently, he/she will be required to do creative adaptation, resizing or versioning.


  • Develop design and visualize the language of the marketing campaign – whether through online (digital, including web, social, etc.) and offline (TV, radio, print, out-of-home, point-of-sale materials, etc.)

  • Translate key visuals / creative campaigns to various online (digital, including web properties, social, display ads, email etc) and offline (TV, radio, print, out-of-home, POS, etc.) creative executions / versioning / resizing, according to regional marketing’s requests and specifications

  • Lead, brainstorm and present creative projects to stakeholders (e.g. regional marketing teams) from concept to completion

  • Build relationship with local market stakeholders, driving local insights to make ideas stronger

  • Manage and work with agencies in developing creative materials (digital, above-the-line and out-of-home)
    Attend and supervise production shoots for mid to major campaigns, if needed

  • Identify and develop future-fit approaches to drive the delivery of innovative work, for example: digital tools, technologies, local market trends, content trends

In 3 months:

Have a thorough understanding of the MoneyGram brand portfolio

Attend and/or conduct all briefings and workshops with agencies and regional marketing teams

Work with copywriters to develop copy sheets for various campaigns

Familiarization on brand’s workflow process and creative clearances

In 6 months:

Liaise with market stakeholders to develop timelines and processes

Independently lead IMC (integrated marketing communication) ideas

In 12 months:

Independently handle creative ideation

Ensure the smooth progress of different campaigns running, should something not be performing well, come up with solutions to improve the campaigns. (content/ incentives etc);



  • Bachelor’s Degree

  • Educational background in advertising, fine arts, design or relevant field


  • 5+ years of creative experience, including graphics design, layout, web, video production and motion graphics, preferably in a global or multicultural environment

  • 2+ years minimum in digital advertising creatives and design – including web properties (website, app), social media ads (facebook, twitter, etc), OLV (online videos), etc.

  • Independent and self-starter, able to understand digital formats and optimize formats across channels

  • Agency experience a plus


  • For layout and design, high proficiency in the use of Photoshop CS6, Adobe Illustrator.For video editing, high proficiency in the use of Adobe Premiere and After Effects

  • Proficiency in the use of Mac OSX, InDesign, Adobe Illustrator, Photoshop, Microsoft Office and Acrobat

  • A good level of organization – strong in project planning, relationship management and inter-personal skills

  • Experience managing deadlines and handling multiple priorities simultaneously with some supervision

  • Knowledge of MS office

  • Strong communication, collaboration, and teamwork abilities

  • Ability to work in a culturally diverse environment


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